I’m Petra — a communication and UX-oriented creative with a background in writing, research, editorial thinking, and administrative support across technical and project-based environments.
I’m particularly interested in storytelling, UX research, content design, and digital experiences that feel clear, meaningful, and intuitive.
A UX study project created after the Skillmea UX/UI Academy.
The Problem
Most café websites focus primarily on products, promotions, or fast-paced social experiences, while overlooking the emotional comfort and informational needs of more introverted visitors. People who are more sensitive to noise, unpredictability, or overstimulating environments often look for clear communication, calming atmosphere cues, and a sense of emotional safety before visiting a place in person.
This project explores how UX design and thoughtful digital communication can help create a more welcoming and low-pressure café experience for introverted users.
Research & Insights& Methods
The web is a crucial filter.
Uncertainty is the greatest enemy of introverts.
The atmosphere is more important than the menu.
A visual sense of space is key.
Predictability builds trust.
Peace is the common denominator, but it takes many forms.
The website should be simple, uncluttered, and clear.
Identify what stresses introverts in coffee shops and why
Understanding what kind of conditions and atmosphere introverts seek out in a café
Find out what information introverts need before a visit so they feel prepared and safe
Understanding the preferences of introverts in their interactions with staff and processes
Identify digital features that would help introverts feel more comfortable
Desk research (articles, psychology sources, café behaviour studies)
4 semi‑structured interviews with introverted participants
Personal experiences
Competitor analysis (websites of cafés, what info they provide)
How Research Influenced Design
FUNCTIONAL REQUIREMENTS
1.1 Space Visualization
1.2 “How It Works” section
1.3 Information on occupancy / typical times
1.4 Clear Menu
1.5 Reservations (if the concept allows)
1.6 Quick navigation
clear sections: Atmosphere, Space, Menu, Quiet Zones, How It Works
sticky header with a simple menu
CONTENT REQUIREMENTS
2.1 Description of the
2.2 Description of quiet zones
2.3 Description of processes
2.4 Calm, concise text
short sentences
2.5 Real photos
no stock photos
authentic shots of the space
photos with and without people (important for introverts)
DESIGN PRINCIPLES (how the website should behave)
3.1 Visual Cleanliness
3.2 Calm Typography
3.3 Subtle Color Palette
3.4 Predictability
3.5 Minimalism
3.6 Atmosphere = Reality
The website must accurately reflect the real vibe
No exaggerated promises
UI design
Currently working on low-fidelity wareframes.
✍️ Articles & Writing
Mortal Insight Articles
I write articles in Slovak — culture, society, books, personal reflections.
Alarm für Cobra 11 Blog (archived)
I ran a fan blog on blog.cz — writing articles, simple graphics, and managing content.
Academic Writing
2nd place in university competition (Bachelor’s thesis)
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My master’s thesis was selected among the top three in Slovakia. Awarded for analytical depth, quality of writing and the relevance of the topic. With title „EU electromobility policy and its implications for the V4 countries“ the main theme of this thesis was the analysis of initiatives and policies published and implemented mainly by the European Commission in the field of electromobility in order to prepare EU countries to move away from cars with traditional internal combustion engines. The work also analyzed whether the transition to pure electromobility is more environmentally friendly than the internal combustion engines used so far, to what extent the charging infrastructure in the Member States is widespread and whether there is uniformity.
